Frameworks, case studies, and battle-tested strategies for founders who want to scale — not just survive.
← Back to MasterclassMost founders focus obsessively on the product. But the real reason startups die isn't a bad product — it's a broken strategy. Here's the framework Mr 7 uses with 1,000+ founders.
Every generation gets tired of the same thing. The brand that spots this shift first wins the next decade. Here's how to use it.
Nike has the brand. Bata has the distribution. But the real lesson isn't about shoes — it's about knowing exactly who your customer is.
PMF isn't a metric. It's a feeling. It's the moment your customers would be genuinely upset if your product disappeared tomorrow.
Most founders wait until they're successful to start thinking like CEOs. That's the mistake. Mindset precedes outcome — always.
Cadbury didn't just sell chocolate. It sold emotions. The Perception Mapping strategy behind one of India's most loved FMCG brands.
Most businesses only use push marketing and wonder why they're always chasing customers. Here's how to build a pull engine that attracts instead.
In 2026, AI is not a feature — it's the operating system of modern business. Here are 7 ways you can automate your startup today, for free.
Entrepreneurship is romanticised. Reality is harder. But these 5 questions — answered honestly — will tell you if you're truly ready to build.
Three companies. Same market. Completely different strategies. Here's what every founder can learn from this trillion-rupee war.
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